He did all the recording himself, with a few keyboards and a desktop Macintosh, in the living room of his Harlem apartment. He wrote several songs for her and produced them on his own. (Relevant Cassie facts: She is 20 years old she is a former fashion model she is of mixed Mexican, African-American, West Indian, and Filipina ethnicity she is atomically sexy.) Leslie met Cassie at Marquee last year, and soon after adopted her as a pet musical project. He’d been guiding Cassie, his breakout R&B creation, through a whirlwind promotional tour. Leslie flew back just last night from two weeks in Europe. (It’s not clear to me what today’s highlights will look like-in the course of the hour-plus I’ve spent with them so far, Daytona has filmed five separate elevator rides.) At the end of the day, Leslie usually edits down Daytona’s footage into a highlight reel that he posts on his Website. Daytona then presses his face back to the eyepiece and begins to review the other shots he’s captured this afternoon. says, ‘Hey, hey, superstar’?” he asks Brandon. Holding out the camera, Daytona hits rewind. Reid’s assistant shuts the door behind them with a polite smile, which leaves me waiting in his anteroom with Leslie’s full-time videographer (a do-rag-wearing 22-year-old named Daytona, who films every waking moment of Leslie’s life) and his publicist (an unpaid teenager named Brandon, who wears sunglasses that look a lot like Leslie’s but are clearly much, much less expensive). Leslie-wearing metal-studded sunglasses and a thicket of gold chains-struts into Reid’s cavernous midtown office. This is because he pays someone to film him. Reid, chairman of the Island Def Jam Music Group, shouts to Ryan Leslie, as a man with a video camera trails behind them.Įverywhere he goes, Leslie is filmed. While it currently works over text message, Leslie said the company is working on making SuperPhone compatible with WhatsApp.L.A. Right now as a writer, as an entrepreneur, as a founder, artist, when you build a following on platforms like Snapchat, Vine, Facebook, the equity is in that platform, and there is a massive dependency on that platform." "The idea is that starting with a phone number we can give a window into the level of audience aggregation and audience control that is possible when the artist is the custodian of their own audience. "The smart ones will, the brave ones will (use SuperPhone)," Leslie told CNBC. But for the platform to be successful, major artists, brands and public figures will need to jump on board. Leslie said he is currently trying to close deals with brands. But it will also allow major brands to get on board and directly talk to consumers, something Facebook is also pushing. SuperPhone is potentially a rival to a number of major platforms such as Facebook and Twitter, as well as the likes of Spotify or Apple Music on the entertainment front. Artists are able to sell merchandise, tickets or songs for example.
![top 5 ryan leslie songs top 5 ryan leslie songs](https://heavy.com/wp-content/uploads/2018/10/diddy.jpg)
![top 5 ryan leslie songs top 5 ryan leslie songs](https://www.hollywoodreporter.com/wp-content/uploads/2021/10/Leslie-Bricusse-1960s-Obit-GettyImages-85241291-H-2021.jpg)
Users can get it by texting his SuperPhone number and then choosing how much they pay him. He is currently doing what he dubs as a "lifetime" album called "MZRT". Leslie has done this to his 53,000 following.
![top 5 ryan leslie songs top 5 ryan leslie songs](https://i.ytimg.com/vi/rspvUVpyqvI/maxresdefault.jpg)
Artists for example could sell a song or album via SuperPhone and track who is buying it, and perhaps send a text to their top fans with special VIP events. SuperPhone allows its users to see a dashboard of people that message them. The product could present a big change to the way public figures sell to fans. The rapper said he personally picks who comes onto the private beta. The public version of the app will launch by the end of the summer, Leslie said. SuperPhone is currently in the private beta testing phase with around 2,700 users including other major artists such as Mike Posner. Leslie told CNBC the company will be raising more money this year. Earlier this year, Leslie's company Disruptive Multimedia raised a $1.5 million seed round of funding which included investors like Ben Horowitz from Silicon Valley venture capital firm Andreessen Horowitz.